TRENDS IN WINE CONSUMPTIONS AND PREFERENCES OF UKRAINIAN CONSUMERS
Vol. 2, No 1a, 2009
TRENDS IN WINE CONSUMPTIONS
AND PREFERENCES
OF UKRAINIAN CONSUMERS
Irene Matchina
Abstract.The Ukrainian market of alcohol beverages consists, for the major part, of vodka, beer, still wine, sparkling wine and brandy. Wine and other vintage products account for about one fourth of the sales of alcohol beverages.
Keywords: Ukrainian market of alcohol, preferences of consumers, Crimea.
1. Report Ukrainian Marketing Group /A wine marker study 2007 /www.umg.ua
2. Report Ukrainian Marketing Group / A wine marker study 2008 /www.umg.ua
dr. Irena Matchina
National Institute for Vine and Wine “Magarach”
31 Kirov St., 98600 Yalta, Crimea, Ukraine
e-mail: magarach@rambler. Ru