Aknur Zhidebekkyzy

Al-Farabi Kazakh National University,

Almaty, Kazakhstan

E-mail: Aknur.zh@gmail.com 

ORCID 0000-0003-3543-547X

Assessment of factors influencing pro-circular behavior of a population

Aisulu Moldabekova

Institute of Economics of the Science Committee of the Ministry of Science and Higher Education of the Republic of Kazakhstan,

Almaty, Kazakhstan

E-mail: kazsocium01@gmail.com 

ORCID 0000-0003-4330-5595

Birganym Amangeldiyeva

Al-Farabi Kazakh National University,

Almaty, Kazakhstan

E-mail: Amangeldiyeva.birganym@gmail.com 

ORCID 0000-0003-3466-5871

Justas Streimikis

Lithuanian Centre for Social Sciences,  Institute of Economics and Rural Development, Lithuania

Faculty of Management and Finances, University of Economics and Human Science in Warsaw, Poland

Justas.streimikis@gmail.com

ORCID 0000-0003-2619-3229

Abstract. Circular economy is one of the best alternatives to the existing linear economy. Nowadays, environmental problems are widely discussed not only by scientists but also by politicians and business representatives. However, a number of barriers hinder the transition to a circular economy. Therefore, this paper aimed to determine the factors influencing the pro-environmental behavior of population, which directly affects the implementation of circularity principles. A quantitative approach based on the paradigm of positivism/realism was applied in this study. In the empirical part, the survey included an online questionnaire filled out in 16 regions of the Republic of Kazakhstan, which made for a total of 3448 respondents. The collected data were processed using the SPSS 25 software, and the hypotheses were tested using the Smart PLS 3 program. The results show that circular mindset, circular awareness, and external incentives significantly affect the pro-circular behavior of individuals and encourage shared consumption. This article contributes to the development of the theoretical basis of circular economy concepts and puts forward practical recommendations.

Received: February, 2022

1st Revision: August, 2022

Accepted: September, 2022

DOI: 10.14254/2071-789X.2022/15-3/12

JEL Classification: D12, F64, Q50

Keywords: circular economy, pro-environmental behavior, sustainability