Journal of Scientific Papers


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ISSN 2071-789X

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  • General Founder and Publisher:

    Centre of Sociological Research


  • Publishing Partners:

    University of Szczecin (Poland)

    Széchenyi István University, (Hungary)

    Mykolas Romeris University (Lithuania)

    Alexander Dubcek University of Trencín (Slovak Republic)

  • Membership:

    American Sociological Association

    European Sociological Association

    World Economics Association (WEA)




Internal corporate reputation in the ICT sector: A case study

Vol. 14, No 4, 2021

Isadora Sánchez-Torné


University of Seville, 

Seville, Spain


ORCID 0000-0003-2749-2896

Internal corporate reputation in the ICT sector: A case study


Macarena Pérez-Suárez


University of Seville, 

Seville, Spain


ORCID 0000-0003-4682-3873

Juan-Carlos Morán-Álvarez


University of Seville, 

Seville, Spain


ORCID 0000-0002-8914-9631

José-Ángel Pérez-López


University of Seville, 

Seville, Spain


ORCID 0000-0003-4080-1251 


Abstract. Economic crises compel companies to make the most of their endogenous resources, including Corporate Reputation (CR). This study investigates the Perceived Corporate Reputation (PCR) as seen by the staff of an international company that provides educational technology. A multiple linear regression analysis was performed to determine which constructs affect internal PCR by differentiating gender, age, and time at the company. The main results were that the company employees assigned high, positive values to how they felt about the Corporate Reputation, feeling proud about belonging to the company, the affective commitment and equal opportunities for promotion and the good work climate. The affective commitment and the relationships with co-workers were a common variable. The salary and the relationship between tasks and responsibilities were the elements with the highest impact on the PCR for staff who had worked at the company for less than one year.


Received: April, 2021

1st Revision: November, 2021

Accepted: December, 2021


DOI: 10.14254/2071-789X.2021/14-4/2

JEL ClassificationL14, M14

Keywords: corporate reputation, employees, social entrepreneurship, corporate social responsibility, workplace