Journal of Scientific Papers


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ISSN 2071-789X

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  • General Founder and Publisher:

    Centre of Sociological Research


  • Publishing Partners:

    University of Szczecin (Poland)

    Széchenyi István University, (Hungary)

    Mykolas Romeris University (Lithuania)

    Alexander Dubcek University of Trencín (Slovak Republic)

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    American Sociological Association

    European Sociological Association

    World Economics Association (WEA)




Does westernization influence the business culture of a touristic city?

Vol. 13, No 4, 2020

Niranjan Devkota


Quest International College – Pokhara University, Nepal 


ORCID 0000-0001-9989-0397

Does westernization influence the business culture of a touristic city?


Udaya Raj Paudel


Quest International College – Pokhara University, Nepal 


ORCID: 0000-0002-5234-5081

Udbodh Bhandari


Quest International College – Pokhara University, Nepal 


ORCID: 0000-0002-4881-667X


Abstract. The inflow of tourists determines development, growth and sustainability of tourism business worldwide. The main dilemma of tourism entrepreneurs remains in whether to follow westernization or to preserve the local sociocultural identity. This research tries to explore the entrepreneurs’ perception about Western influence in business culture of the touristic city - Pokhara, Nepal. Cross-sectional descriptive study design is used to understand entrepreneurs’ perception, and three dummy-based indices are used to measure the tourism business environment. The ordered logit regression model is adopted to check the determinant factors. It reveals that English language for communication (76.84%), Hospitality service (72.01%), Art and Decoration (68.19%) and Festivals and Cultural Performances (55.47%) have Western influences on tourism entrepreneurship in Pokhara. The results of the ordered logit model show that the overall odds of business registration, government initiation, westernization and population growth are 1.09, 1.26, 2.14 and 2.27 times respectively which signifies to potentially better business prospects provided Western culture influences are minimized while local identities are preserved under government initiatives. This research was conducted only in a dense area of Pokhara called Lakeside. We have reasons to believe that if the research could have covered the whole area and all the entrepreneurs were included, it would produce much greater picture of the westernization influences in business culture of Pokhara.


Received: December, 2019

1st Revision: August, 2020

Accepted: December, 2020


DOI: 10.14254/2071-789X.2020/13-4/10

JEL ClassificationL84, N35, Z32

Keywords: Westernization, business culture, tourism entrepreneurs, entrepreneurship index, ordered logit, Pokhara, Nepal