Agata Niemczyk

Department of Tourism, Faculty of Management,

Cracow University of Economics, Cracow, Poland,

agata.niemczyk@uek.krakow.pl

FAMILY DECISIONS

ON THE TOURIST MARKET

Abstract.  The purpose of this article is to present the specificity of family decisions on the tourist market. The first part of the article describes the four models of family decision-making and identifies the determinants of making joint and individual decisions. The second part discusses the profiling of a tourist whose tourist-trip-related family decisions are made jointly and of a tourist whose decisions in this respect are dominated by the family member whose income is the highest. Moreover, the areas of tourist decisions were recognised showing that decisions made by families with dependent children were on the one hand similar whilst on the other different from those made by childless families. Similar analysis was conducted among the families with dependent children who play the role of initiator, advisor and decision-maker in terms of organizing a tourist trip and among those families where children do not play such roles. Empirical data obtained in the course of primary research conducted in Krakow in 2014 were used as the basis of this study.

Received: May, 2015

1st Revision: June, 2015

Accepted: September, 2015

DOI: 10.14254/2071-789X.2015/8-3/19

JEL Classification: D11, D12, L83

Keywords: family decisions, tourist market, Krakow, survey.