Mihael Plećaš

Libertas International University, Zagreb, Croatia

E-mail: mplecas@libertas.hr

ORCID 0000-0002-8971-2543 

The quick identification of the dissatisfied groups of employees

Sara Soldo

Libertas International University, Zagreb, Croatia;

Lee University, Cleveland,

USA

E-mail: ssoldo1@libertas.hr 

ORCID 0000-0002-7853-6572

Natalia Tutek

Effectus University, 

Zagreb, Croatia

E-mail: ntutek@effectus.com.hr

ORCID 0009-0004-4494-6663

Abstract. It is crucial for employers to identify the most dissatisfied employees, as they tend to exhibit weaker work performance. Once these employees are identified, managers should investigate the causes of their dissatisfaction and implement appropriate measures to address them. The first finding of the paper is that using the Weight of Evidence statistical method is an effective way to quickly identify segments of dissatisfied employees, significantly reducing the sample of employees in which it is necessary to investigate the reasons for dissatisfaction. The second finding reveals that employees in Croatian financial institutions generally feel that their managers do not adequately recognize good work performance. The third finding indicates that the general conclusion regarding employee dissatisfaction due to insufficient recognition does not apply to all employee groups. Finally, the fourth finding identifies that the most dissatisfied group of employees in Croatian financial institutions - due to a lack of managerial recognition for good work performance - consists of Generation Y employees, employees who have completed a 7th level of education (a completed Bachelor's Degree and a Graduate Vocational Program), employees with 11 to 15 years of work experience, and those employed in the finance department.

Received: October, 2024

1st Revision: May, 2025

Accepted: August, 2025

DOI: 10.14254/2071-789X.2025/18-3/3

JEL Classification: G2, G20

Keywords: identifying dissatisfied employees, marketing principle of segmentation, weight of evidence method