Peter Karácsony

J. Selye University, 

Slovakia

E-mail: karacsonyp@ujs.sk

ORCID 0000-0001-7559-0488

Attitudes of Z generations to job searching through social media

Tilla Izsák

J. Selye University, 

Slovakia

E-mail: 124278@student.ujs.sk

László Vasa

Széchenyi István University, 

Hungary

E-mail: vasalaszlo@gmail.com

ORCID 0000-0002-3805-0244

Abstract. Social media is a relatively new player in the online labour market, with an increasingly important role among the younger generation. The aim of this research was to assess the job search habits and opinions of young people, particularly university students. The survey was conducted on the students in Austria and Hungary via e-mail and social media in March 2020. In analysing the results, we look at what today's younger generation is focusing on when looking for a job, and how companies adapt to the new situation that has been brought about by the widespread use of social media. The purpose of this study is to examine the trends in online job search among “Generation Z”. As the survey shows, Generation Z prefers online job search over older methods just as they spend a huge portion of their free time on social media platforms. The data shows that while traditional types of recruitment such as newspaper advertising are on the decline, the function of social media is no longer simply immersed in entertainment and chat, but also spread actively on recruitment and human resources management.

Received: October, 2019

1st Revision: September, 2020

Accepted: December, 2020

DOI: 10.14254/2071-789X.2020/13-4/14

JEL Classification: M12, M52, M59

Keywords: digitalisation, social media, Facebook, job search, Z generation