Journal of Scientific Papers

ECONOMICS & SOCIOLOGY


© CSR, 2008-2019
ISSN 2071-789X

3.1
2019CiteScore
 
91th percentile
Powered by  Scopus



Directory of Open Access Journals (DOAJ)


Strike Plagiarism

Partners
  • General Founder and Publisher:

     
    Centre of Sociological Research

     

  • Publishing Partners:

    University of Szczecin (Poland)

    Széchenyi István University, (Hungary)

    Mykolas Romeris University (Lithuania)

    Alexander Dubcek University of Trencín (Slovak Republic)


  • Membership:


    American Sociological Association


    European Sociological Association


    World Economics Association (WEA)

     


    CrossRef

     


Students’ stereotypes about instructors in higher education in Ethiopia

Vol. 13, No 4, 2020

Versavel Tecleab Haile

 

Kaposvár University, Institute  of Marketing and Management

Kaposvár, Hungary

E-mail: Versicho@gmail.com

ORCID 0000-0003-3713-331X

Students’ stereotypes about instructors in higher education in Ethiopia

 

Katalin Szendrő

 

Kaposvár University, Institute  of Marketing and Management

Kaposvár, Hungary

E-mail: szendro.katalin@ke.hu

ORCID 0000-0002-0025-1059


Viktória Szente

 

Kaposvár University, 

Institute of Marketing and Management

Kaposvár, Hungary

E-mail: szente.viktoria@ke.hu

ORCID 0000-0001-5446-8280

 

Abstract. No recent study has yet examined gender stereotypes on service expectations using the SERVQUAL model in Ethiopia. Although the model has been used to measure perceived service quality and performance, customers’ stereotypes in service expectations are overlooked. The purpose of this paper is to investigate if students hold stereotypes and their expectations vary across the gender of the instructors. This study was conducted on three conveniently selected universities between March and April 2019. Multistage cluster sampling was used to select students taught by both female and male instructors in the previous semester. First, students were asked to rate their expectations of their instructors over the dimensions of service quality namely tangibles, reliability, responsiveness, assurance, and empathy. Consequently, no significant difference was observed across the two genders. However, when the students were asked to rate their general expectations of their instructors, they showed significantly lower expectations of female instructors than male instructors. This indicated that there is a contradiction on students’ expectations which might be caused due to preconceptions or stereotypes against female instructors. Governmental bodies, policymakers, and politicians have to be involved to take a radical step for accepting women instructors and support them in their professional works.

 

Received: February, 2020

1st Revision: August, 2020

Accepted: December, 2020

 

DOI: 10.14254/2071-789X.2020/13-4/8

JEL ClassificationM30, M31, N37

Keywords: Expectation, Service quality, Gender, Stereotypes, Ethiopia