Viktor Oliinyk,

Sumy State University,

Sumy, Ukraine,

E-mail: oliynyk.viktor@gmail.com

Optimal Control over the Process of Innovative Product Diffusion: The Case of Sony Corporation

Olga Kozmenko,

Kharkiv National University of Economics, 

Kharkiv, Ukraine,

E-mail: kozmenko.uabs@gmail.com

Iryna Wiebe,

Sony Europe Limited, ZND Deutschland, 

Stuttgart, Germany, 

E-mail: iryna.wiebe@outlook.de

Serhiy Kozmenko,

University of Customs and Finance, 

Dnipro, Ukraine,

E-mail: serhiy@businessperspectives.org 

Abstract. The article deals with the process of distribution of an innovative product using the Bass model. Numerical characteristics of the generalized Bass model are described. The function of external influence is suggested to be approximated by means of a regression equation with respect to the price function of the product under investigation, which is also a control function. The control process is based on a mathematical apparatus under the Pontryagin maximum principle. An algorithm for determining the optimal price of products in order to obtain the maximum balance profit of the corporation is given. Selected numerical results of the corporate strategy implementation for conquering the market in 2017-2020 are offered.

Received: February, 2018

1st Revision: May, 2018

Accepted: August, 2018

DOI: 10.14254/2071-789X.2018/11-3/16

JEL Classification: C53, E37, O31, O33, Q55

Keywords: innovation models, innovation management, forecasting, Bass model