Dr Jacek Trebecki 

Department of Economic Journalism and Public Relations  

Poznan University of Economics  

Jacek.trebecki@ae.poznan.pl

CULTURAL-HISTORICAL DETERMINANTS OF THE IMAGE OF  

UKRAINIAN COMPANIES OPERATING ON THE POLISH MARKET 

Abstract 

 The purpose of the paper is to outline cultural and historical determinants of the image of Ukrainian companies operating on the Polish market. The author's thesis is that although both communities are close geographically, they showed mutual distrust based on historical experience and cultural ifferences.   However, due to the orange revolution and joint preparation of Euro 2012 as well as mutual relationship becoming normalized, mutual liking improved, which translates to a positive investment climate.  

Key words Economic Integration, Comparative Studies of Countries, Relation of Economics 

to Other Disciplines, Public relations  

References:

1. CBOS, (2006)  Opinions about Poland’s relations with Russia, Germany and Ukraine. Materials from Centre for Public Opinion Research, 06. 2006, Warsaw, p. 6

2. CBOS, (2004) The influence of recent events in the Ukraine on Polish-Ukrainian rela-tions, communique from CBOS research, 12.2004, Warsaw, p. 2

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4. Ławniczak R., Rydzak W., Trębecki J., (2003), Public Relations in an economy and society in transition: The case of Poland, in: The Global Public Relations Handbook, Sriramesh, ed. K., Vercic D., Lawrence Erlbaum Associates Publishers, London, p. 257-281

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