Consumers’ Need of Privacy Protection – Experimental Results
Vol. 10, No 2, 2017
|
Elżbieta Babula,
University of Gdańsk,
|
Consumers’ Need of Privacy Protection – Experimental Results |
|
Urszula Mrzygłód,
University of Gdańsk,
Andrzej Poszewiecki,
University of Gdańsk,
|
Abstract. Protection of privacy in the information age is a growing challenge. Corporations and other institutions collect data and utilize them for various purposes, not all of which may be in favour of individuals. Yet still little is known of how individuals perceive the value of privacy and what is the individuals’ awareness of costs and benefits associated with data sharing. This article presents the experimental research on factors determining privacy behavior of consumers. We provide evidence, that the need of privacy protection depends on gender and is affected by priming. On the other hand, nor the type of purchased good nor the decision-making method had the significant impact in our study on willingness to disclose private data. |
|
Received: November, 2016 1st Revision: April, 2017 Accepted: May, 2017 |
|
|
DOI: 10.14254/2071- 789X.2017/10-2/6 |
|
|
JEL Classification: I10, I18 |
Keywords: privacy, personal information, data sharing and protection. |
