A review of scale development practices in nonprofit management and marketing
Vol. 5, No 2, 2012
Walter Wymer University of Lethbridge, 4401 University Drive, Lethbridge, Alberta T1K 3M4 Canada Tel.: (403) 329-2111 E-mail: walter.wymer@uleth.ca |
A review of scale development practices in nonprofit management and marketing |
Helena Maria Baptista Alves University of Beira Interior, Research Unit NECE, Portugal strada do Sineiro, s/n 6200-209 Covilhã Portugal Tel.: +351 275 319 600 E-mail: helena.mb.alves@gmail.com |
ABSTRACT. We describe a set of recommended practices for scale development research in nonprofit management and marketing. General process issues are described followed by recommendations for EFA and CFA components of scaling research. Implications for researchers, journal editors and reviewers are discussed.
|
Received: July, 2012 1st Revision: August, 2012 Accepted: October, 2012 |
|
JEL Classification: L31 |
Keywords: Scale development, scaling procedures |