Şansel Özpinar

Adnan Menderes University

Adnan Menderes University Nazilli İİBF İsabeyli Kampüsü

Nazilli/AYDIN/TURKEY

TEL: +902563477011

FAX: +902563477016

E-mail: saldemir@adu.edu.tr

INNER VOICE OF CAPITALISM: “EVERYTHING IS TEMPORARY FOR THE SAKE OF MY EXISTENCE…”

Necdet Coşkun Aldemir

Süleyman Demirel University

Efeler Mahallesi 326. Sokak No:19 Kat:2 Şirinyer/İZMİR/TURKEY

E-Mail: necdetaldemir@hotmail.com

ABSTRACT. The main purpose of this study[1] is to explain the parallelism of transformation in labour market and social transformation with the concept of “temporariness” which is frequently used both in society and in economy. The central argument it is put forward in this article is that in this stage of capitalism, every technical policy change in economy brings transformation of social structure and reshapes interpersonal relations and system of values. Consequently, the contemporary global economy which is significantly based on temporariness not only forces individuals and society as a whole to adapt to fundamental economic changes, but gives also rise to a considerable number of social and psychological troubles.

Received: June, 2012

1st Revision: September, 2012

Accepted: October, 2012

JEL Classification: J01, J08, J21, J28, Z13

Keywords: Temporariness, Flexibilisation, Social Transformation, Labour Economics Policies, Labour Force and Employment, Safety and Job Satisfaction, Economic Sociology